I love to read fresh local stats that show how advertising budgets are being spent and looking for the trends in the data. I know it sounds a little nerdy but I have always been interested in how businesses are communicating to their audiences and...
Continue Readinghttp://youtu.be/zE4iGYZqHrw Ever wondered what really goes on in agencies when they create brands? There's a lot of brainstorming, cups of coffee, drawing and scribbling - all in the name of idea generation! It's hard work, but a lot of fun. At Brio Group, we recently brought...
Continue ReadingSocial media is joining more and more Australian business's marketing plans, a new report reveals. To date large companies have seen the benefits of engaging in social media, like Facebook, Twitter, YouTube and LinkedIn, to develop a more direct and open relationship with their audience....
Continue ReadingSocial media is becoming a mainstream business tool for companies. Did you know that more than a quarter of Australian businesses have a Facebook Page? Consumers and businesses are more connected than ever before. By giving your company a social personality, you're opening up to...
Continue ReadingWhen you "google" something you get the same results as everyone else don't you? When you post something on Facebook, it has an equal chance of appearing in all of your friends' news feed right? Wrong! You may not be aware of it, but developers, particularly...
Continue ReadingJust when you thought you had seen all the combinations possible for sports, think again. Budweiser have invented their own nightclub sport known as Pool Ball. This is a clever marketing stunt by Budweiser who has been very active of late with their viral marketing campaigns....
Continue ReadingLast year BP's oil spill took the cake, but this year it's looking like Vodafone is a clear front runner in the PR Disaster of the Year Award. Vodafone is quickly becoming one of the most hated brands with its embarrassing lack of coverage, voicemail...
Continue ReadingWe often forgot that with the rise of social media it’s not enough to simply send your message out into the world; it needs to be understood quickly so it can be processed and acted upon even quicker....
Continue ReadingA majority of brands understand the importance of communicating their message clearly to their audience, however the most successful brands are also very aware that as social media continues to bring people together - creating a global village – it’s increasing important to engage in...
Continue Reading