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brand equity Tag

May 24, 2011
In Advertising, Advertising Campaign, Branding, Design, Facebook, Inspiration, marketing, Marketing Strategy Plan, packaging, social media, Viral Campaigns

Johnny Cupcakes: a lesson in brand equity

Johnny Cupcakes is an inspiring fashion brand story. John Earl (aka Johnny) has managed to build amazing brand equity through a simple product offering. How so? Well, in essence by simply injecting his personality into every touchpoint of the brand and leveraging that through viral...

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