Levi’s in App Mall World Promotion
Levi’s have come up with an exciting new campaign launched this week in conjunction with Facebook game Mall World.
Mall World is an online Facebook game which allows you to be the boss and run your own fashion boutique. The game was developed by a company named 50 cubes and they have said that as many as 5.6 million users are playing the game every month on Facebook. The promotion was designed by WildTangent, who currently have a number of campaigns live on Facebook on behalf of some major corporate clients.
The game is actually quite addictive, first you go through the game and set up your avatar, here’s mine:
The game is designed to engage the user in an online fitting experience which then matches them with the perfect pair of Curve ID jeans. Your character is wearing the Levi Curve ID jeans when you are given the keys to your store.
The object of the game is stock your store with items that your virtual customers are wanting to purchase. This in turn earns you credits which you can utilise to stock your store with even more items. A pretty simple concept, but very effectively executed with rich graphics and a super addictive interface.
The game also offers a number of features which allow you to share the game and the jeans with your friends, making it a truly social experience.
What’s your favourite facebook game?
Yours in Facebook app fun,
Trish
