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When a viral video is not a viral video!

December 9, 2012
In Advertising, Advertising Campaign, Branding, Communication, Digital Marketing, social media, Viral Campaigns
By Belinda Vesey-Brown
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When a viral video is not a viral video!

This is new from navigation systems TomTom… a take off of some of the top videos that have gone viral this year… Does it work? or is it just a little too lame to go anywhere?

I think it is a good attempt but don’t think it will get the cut through that TomTom may be expecting. In saying that is always refreshing to see a brand take a creative approach to their marketing and be willing to take a risk with something new.

What do you think about this approach?

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Belinda Vesey-Brown About the author

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