Turning trash into art
In a very fitting promotion for a film about creative people who support clean and sustainable beaches, American ad agency BBDO SF, along with Barefoot Wine and the Surfrider Foundation, developed this inspiring and eye-catching billboard poster. As you will see from the video posted this mammoth piece of art was constructed using around 18,000 pieces of beach trash, collected from around the Southern California Coasts. The project took four local artists four days of careful selection, positioning and adhesion to create this brilliant display.
The colourful artwork not only successfully promotes Barefoot’s new film ‘One Beach,’ but also sends a clear message to viewers that litter belongs in the garbage and not the beach.
http://www.youtube.com/watch?v=pNg3IVIHhFY
You can also check out the movie Barefoot Facebook page.
Yours in inspiring design
Dawn
