Sacred Grounds is good

Sacred Grounds is good

Sacred Grounds Organic Fairtrade coffee have launched a very cool campaign promoting their ‘good’ coffee. The concept is based around the idea that Sacred Grounds coffee is good, “so you don’t have to be”. The campaign uses a mix of clever copywriting with beautiful typography to produce a seductive and humorous outcome.

The success of this campaign (by The Campaign Palace) is largely due to Sacred Grounds taking a risk. Instead of sticking to safe, monotonous messages about the good qualities of fair-trade, they’ve added a risqué twist that adds fun and gives depth to the brand. They’ve even got away with using the word ‘be-atch’!

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Yours in ads,

Anya