post-template-default,single,single-post,postid-4709,single-format-standard,select-core-1.6,pitch-theme-ver-3.5,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Road safety campaign with a difference

Road safety campaign with a difference

We’re all too familiar with the road toll and the impact that serious traffic accidents have on families across the country. We are constantly hearing messages from the police and government urging drivers to take care, slow down and rest when tired while driving.

Along with this, we have become accustomed to the “scare tactics” that are sometimes employed via television commercials in an effort to get the message across to drivers that you are really taking your life into your own hands every time you’re behind the wheel.

As frequent and as shocking as these commercials are, I wonder if a campaign similar to this which was run in the UK this year would have a larger impact with our nation’s drivers.

This campaign was run for the Sussex Safer Roads Partnership and was developed by the Alexander Commercials agency. When I watched this ad for the first time, it left such an impression on me that I just had to share it.

The campaign is called “Embrace Life – always wear your seat belt” and is and award-winning ad which launched in January this year. The ad has gone viral and has had over 11.8 million views on You Tube and is going a long way to helping to create awareness for safer driving across the world.

Watch below and see for yourself.


Do you think ads like this would impact Australian drivers?

Yours in advertising with impact,


Belinda Vesey-Brown About the author
No Comments

Post a Comment