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Gruen Nation reminds us of the genius of the Lopez Murphy ‘Truth’ political ad

Gruen Nation reminds us of the genius of the Lopez Murphy ‘Truth’ political ad

Last night’s Gruen Nation (the only good thing about the federal election if you ask me!) reminded us of the excellent political advertising that came from Argentine Lopez ¬†Murphy a few years ago. The ‘Truth (upside/down)’ ad is so striking and beautifully written, you can’t help your emotions being tugged – for the right reasons. A nice change from the sea of risk and blame ads that are competing on Australian airwaves in the lead up to Saturday’s election. Lopez’s ad is a great example of the importance of bringing emotion onto the advertising table. For more, read Brio Group’s Belinda Vesey-Brown’s blog article Emotive words are important for effective communication.

Yours in ‘truth’,

Julia

Belinda Vesey-Brown About the author
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