Buffett says brand is the business
Warren Buffett, the world’s most successful investor, now says that brand is the most important factor in deciding where to invest. The Financial Times on 11 October reports on a recent talk to investors in Germany, where Buffett asked what might be the criteria for deciding whether to buy a company. ‘Traditionally, the first criterion Is a strong balance sheet. But Buffett only put that in third place. His second criterion was a good management team. In first place, he put brand’. Even in hard times, brand is the key to long-term growth. That, presumably, is why Buffett is backing Goldman Sachs. And that’s why businesses in trouble – while of course fixing their balance sheets and clearing out their management teams – must also urgently invest in their brands.
Courtesy of Brian Boylan, 13 October 2008, www.wolffolins.com
Yours in design, Janet-eratops