Find Your Path. Launch with Confidence.

Trailhead is designed for startups and new service launches. We’ll help you uncover your brand story, set up your AI-powered copy assistant, and give you a ready-to-roll campaign that gets results fast.

The Problem

Starting a business or launching a new product is like standing at the base of a mountain. You know where you want to go, but the path is unclear. (especially if you don’t have a background in marketing)

Many founders try to shortcut their branding by jumping straight into ChatGPT. The result? Generic copy, scattered ideas, and frustration because they don’t know the right prompts or processes to unlock real value.

The Trailhead Solution

With Trailhead, we guide you through the first steps of your brand journey. In just a 2-hour discovery session, we’ll map your unique archetype, uncover your brand “Why,” and define the opportunities that set you apart. From there, we:

  • Build a Pocket Brand Map with your brand purpose, tone of voice, and positioning.
  • Train a custom GPT to speak your brand’s language, with 10 ready-to-use recipes for ads, posts, emails, and more.
  • Deliver a Campaign-in-a-Box — including a launch campaign concept and Canva templates so you can look polished from day one.
  • Provide a self-check ROI guide to validate traction and consistency in your first 30 days.

Pricing Structure – $4000 ex GST

We know that cash is at a premium when you are getting started on a new idea. To keep things simple, we have packaged everything together for $4000 exclusive of GST, which we are happy to organise a payment plan for. No strings, no hidden nastiness.

Trailhead in Action – 427 Shift

When the founder of 427 Shift started his new business, he tried using ChatGPT to create his marketing. But without the right questions or brand strategy, the output felt flat and resulted in ideas that didn’t connect with his market. He had worked for bigger corporates so knew what he needed, but he didn’t have the expertise to pull it all together himself.

Through Trailhead, we worked with him to:

  • Pinpoint his Hero-led brand positioning and customised graphics.
  • Train a GPT that produced on-brand copy.
  • Launched a go to market campaign with Canva templates that matched his vision.

Now, instead of wasting hours trying to “make ChatGPT work,” he has a tool that feels like a copywriter who knows his brand inside-out.

“Trailhead gave me clarity and confidence. The GPT we built actually sounds like me and it’s saved me so much time. I wouldn’t have been able to launch 427 Shift this smoothly or quickly without it.” – Rowan Keast

Ready to transform the way your business builds and maintains its brand?