Accessible Brand
People want to engage with your brand…
Let them
Your brand is your identity—
make sure it’s visible to everyone.
We help you adapt your brand colors for accessibility, ensure clear presentation of information, and provide alternative ways to convey visuals. This doesn’t mean ‘throwing the baby out with the bath water’ but rather tweaking logos and colour pallets and/or document design styles and templates.
Let’s create a brand that’s inclusive, impactful, and truly representative of your audience.
“Who said we want to conform to the norm? Celebrate & embrace our differences.”
Neil Milliken
Inclusive language in your communication matters
Language is a powerful tool for building inclusion or causing exclusion. Inclusive language is effective language that is respectful, accurate and relevant across diverse audiences. This includes people of different ages, cultures, genders as well differing communication abilities.
Whether this is written words or voice (video or face-to-face) to internal or external stakeholders, getting your language right creates a sense of being valued and respected. In turn, the wrong language can make your audience feel under-valued, disrespected or an outsider.
Getting your language right across all your communication channels can feel daunting at first however the immediate and long term rewards of doing so are immense. At Brio Group we start with auditing your current communication tools and getting the language right. While doing this, we train your key communicators to understand accessible language so that future communications remain inclusive and relevant as market expectations change.
Targeting Specific Audiences
You most likely have a target audience/s that if asked you could describe in some detail. However is there more to these audiences, or potentially new audiences that you are missing out on?
At Brio Group we work with you to better understand your customer base so together we can reach out to, and target each of your specific audiences in more effective ways.
We start by understanding your unique brand values and audience profile. From there we drill down to better understand where the gaps in the market are and the opportunities that your brand can provide. For example, is your sector reaching diverse groups within your customer base? Are their specific age groups, cultures, gender preferences, people with disabilities, or those with unique needs, who are being alienated because no one in your sector are reaching out to them? What if you took up the challenge to ‘be the voice’ for that specific audience?
We can show you how.
Accessible Brand Positioning
Having your logo, fonts, colour, graphics and language accessible is important however if your brand positioning doesn’t follow suit your customers, employers and stakeholders will notice.
Your brand positioning is what makes you unique and different to your competitors. It’s the sum of the whole in terms of how you are seen by your stakeholders, internal and external to the organisation. Are you seen as trustworthy, honest, unique, humble, or passionate. You own your positioning when what you say you do and believe becomes reality in the eyes of your stakeholders.
Brand positioning is supported by a set of tools that include your messaging, language and overall communications; your imagery, choice of photos and graphic styles; your employees and how they (at all levels within the organisation) present themselves, and the target audiences you reach out to.
The team at Brio Group can work with your team to confirm your brand positioning and from there ensure that each of the key tools to support your positioning are on target.
