About Brio Group
Who we are, why we do what we do, and how we got here
Our story so far
Brio Group started life as a design and tactical marketing agency under the name Red-i Design back in 2002. The team established a reputation for thoughtful and visually impressive design that gradually won them a number of local and state government clients in Queensland and across Australia.
The business was rebranded as Brio Group in 2010, with the team growing large enough to partition between digital and print design. This rebrand coincided with the first official offshoot arm, Tagged PDF, being established to support a growing need for document accessibility. As Australia’s first dedicated document remediation business, Tagged PDF supported the design and marketing arm in delivering content that met the new government obligations under the National Transition Strategy and WCAG 2.0 initially, through to the Digital Service Standard 2.0 and WCAG 2.2 today. Tagged PDF grew beyond simply ‘tagging PDFs’ and rebranded to Meet Aandi in 2023, where we provide remediation, tools, training, and consulting for documents, video and digital platforms.
With this in mind, Brio grew to include accessible design as a key part of the communication process for all clients. All work that Brio undertakes is viewed through an accessibility and inclusion lens, while Tagged PDF aimed to serve customers with existing documents or support other design agencies without the same accessibility expertise in-house.
Another key point of difference for Brio Group was the approach to branding, utilising psychological principles to underpin the strategic direction of developing brand elements. The methodology was based in archetypes, or brand personalities, as theorised by renowned psychiatrist Carl Jung. This approach took on a life of it’s own and became the successful offshoot Brandonian in 2017 – another strong addition to the larger group.
The Brio Group family continues to grow in line with the changing landscape. Guiding others to learn, grow and be successful has always been and will always be the driving energy behind Brio Group and its offshoots.
How we reach everyone
Our collective mission is to deliver what you want to say to as many people as possible. Accessibility and education drives everything we do, and is delivered across our three channels:
Establishing brand positioning and messaging that can be felt and understood by everyone
Strategy
Branding
Archetypes
Designing and delivering accessible and inclusive content from the beginning
Digital
Print
Marketing
Making existing content accessible, and giving you the tools and knowledge to do the same
Remediation
Tools
Training
The key people behind Brio Group
It has long been said that people don’t buy from brands – they buy from people.
While we have no problem pushing back against things said long ago, we do feel it is worth showcasing some of the people who drive Brio Group forward
Belinda Vesey-Brown
Founder of Brio Group
For over twenty years Belinda has used the power of communications to connect people. Over this time, she realised the missing link was ensuring that these communications were reaching out to people of all abilities.
Belinda saw that communications were not always inclusive while some specific audiences were completely missing out on understanding the content.
Following a ‘vision’ for a better more accessible solution led Belinda to develop the team’s expertise in accessibility, and incorporate this knowledge into Brio Groups design and communications.
Alex Bey
General Manager
For much of his working life Alex has strived to improve the accessibility of information and helping others to do the same. Growing up surrounded by different people with lived experience of different disabilities, Alex has made a career out of bringing awareness to those who might not have been given the opportunity to be heard before.
Tanya Heading
Lead Graphic Designer
Tanya turns clients communication briefs into design solutions. Whether it be graphics, logos, brochures, advertising for online and/or printed materials, Tanya weaves her magic to provide the impact our clients are seeking.