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New Woolworths Logo

New Woolworths Logo

Woolies Logo

The branding for the Australian household name that we have all been brought up with has gone through a transformation and is starting to be rolled out in it’s 700+ stores.

Woolworths, known as the ‘Fresh Food People’ is still committed to providing it’s customers with the freshest produce, the best price and the best possible service – which I feel it’s new logo encompasses.

Comments on the new icon from the designer at Hulsbosch:
• “W” for Woolworths
• The icon represents “people,” the upper body of a person with outstretched arms
• food is energy is life
• The round shapes signify friendliness, humanity, approachability and openness.

What do you see in the new Woolies logo? And how are you adjusting to the change in this household name?

Your in Design,

Belinda Vesey-Brown About the author
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