Lead the Journey. Transform with Confidence.

Expedition is our full-service offering for corporates who want it all: a brand map, a custom GPT, a complete campaign toolkit, and Brio-led rollout of collateral and campaigns. We set the direction, equip your team, and walk beside you to ensure results.

The Problem

Corporate brands often have:

  • A capable in-house marketing manager, but not always the deep brand strategy expertise to bring senior stakeholders on board.
  • A patchwork of external agencies producing disconnected campaigns.
  • AI tools available, but no guardrails to ensure consistency and brand safety.

The result? A lot of activity, but little alignment or measurable ROI.

The Expedition Solution

With Expedition, we don’t just map your brand, we help you climb higher with our team alongside yours. This package aims to give you all the tools your team needs to get the most out of their time and efforts, while still delivering key marketing support and continuing to support your future growth.

To support your internal team, we deliver:

  • Half-Day Workshop to align leadership, uncover your archetype, and define strategy.
  • Comprehensive Brand Map — your master reference for story, voice, and culture.
  • Advanced Custom GPT Copy Assistant, trained on your brand map with 40+ recipes for marketing, sales, HR, and internal comms.
  • Multi-Channel Campaign Strategy — archetype-driven, designed for reach and impact.
  • Canva Template Library — expanded set for all campaign and brand touchpoints.
  • Brio-Led Collateral Rollout — we design and deliver campaign assets at preferred set prices, ensuring speed and consistency.
  • AI Brand Governance — leadership workshop to define guardrails + monthly GPT usage reporting.
  • ROI & 90-Day BAR Cycle — quarterly reporting tied to brand consistency, time saved, campaign reach, and measurable marketing outcomes.

Pricing Structure – rollout and retainer model

As our most supported package, there is a monthly commitment on our end to deliver results for you beyond the initial discovery and rollout process. As such, we have maintained the $8000 ex GST upfront price cap and implemented a minimum $1500 ex GST per month retainer model to cover additional support over a minimum 12 month period.

Feedback has been that the decreased upfront cost is easier to manage over a longer period of time, and also gives piece of mind for clients that we will continue to deliver over the length of the contract.

Expedition in Action – Thynne + Macartney Lawyers

When Thynne + Macartney, one of Queensland’s oldest and most respected law firms, wanted to strengthen their brand, we worked closely with their internal marketing manager.

Our role was to provide brand strategy expertise and a clear archetype-driven direction that gained buy-in from the firm’s lawyers. This empowered their marketing manager to act with confidence, ensuring all campaigns and communications aligned with the firm’s positioning.

While this work pre-dated our AI branding tools, it demonstrated the heart of Expedition: equipping in-house marketers with the strategic frameworks they need whether they’re briefing agencies or, today, setting up AI assistants to run campaigns.

With Expedition, that same empowerment now extends further. Internal teams not only have clarity but also the AI and campaign systems to execute their strategy with consistency and scale.

Why Expedition Works

Expedition is more than a project, it’s a partnership.

We bring the deep brand strategy to set the course, the AI tools to keep your content consistent, and the creative leadership to roll campaigns out with impact.

Ready to lead your market with clarity and confidence?
Expedition ensures your brand strategy is lived daily by your team, your AI, and your campaigns.