Background
Property management software company, Console Group, made their dream a reality when they built a system where property managers could take on more clients, have less work and produce better results for their tenants. They had a suite of software products designed to deliver on this core purpose under their belt, but a lack of name recognition between these offerings meant expanding their customer base was a difficult feat. And so, the opportunity to update their product range and regenerate the Console brand was desperately calling.
The Challenge
Since their establishment in 1992, Console was a respected name in their category. But, with a new vision, their brand no longer fit the tired, 90’s aesthetic. Our challenge was to establish the credibility of the new Console without eroding the integrity of their known image. Reaffirming Console as the market leader, instilling a point of difference in their brand and demonstrating how Console has improved to their customers was our goal.
The Solution:
To guide Console on their path of transformation we activated their Wizard archetype and created a vision-driven brand strategy that enabled them to lead dynamic change within their category. With the company’s vision now at the heart of the brand, Console had the voice to substantiate the rebrand to their audience, highlighting their transition to become a better business and product.
To align their legacy products, we moved them into a Branded House – one master brand – where Console played the driver role across all product offerings. Next, we elevated Console’s presence with a new look and feel that brought them back to the 21st century.
The Results:
Console Group is now more efficient as a unified brand with one simplified message, and their product offering is now easily recognisable to their audience. Console has become the trusted one-stop-shop for property managers everywhere with the modern aesthetic to match.