YouTube for business
Have you ever considered YouTube as part of your digital marketing mix? It’s free, easy to use, and you can customise your channel to compliment your company’s branding. It’s a proven platform that allows you to share videos to existing and new audiences, integrate video content on your website or Facebook page, and can help increase your SEO.
Audiences today research businesses online to help make an informed decision to see if your business is the right fit for them. It’s the world’s no.1 entertainment site and attracts an equal mix of male and females aged between 18-55, spanning all geographies.
What content should I post?
You don’t need to be a Hollywood filmmaker to be worthy of uploading videos to YouTube. It’s a social channel, which means the eclectic mix of videos cover everything from the amateur to the professional. Business video content can fit somewhere in between. But before you go out and buy the latest and greatest video camera, take a look at what content you already have in the office. Chances are you’ll have PowerPoint slides, video footage from conferences, presentations, seminars and interviews – which all make great content. Remember, as long as your content is value-adding, helpful, entertaining, and helps position your business as an expert in your industry you’re on the right track.
Some effective content ideas:
– existing TV & Cinema commercials
– meet the team Q&A with key staff and personnel
– customer testimonials
– film a tour of your offices to help your audience feel connected with you
– create a video explaining your key services or products
– create ‘how to’ mini tutorials that explain how to use your products or services.
Brio Tip: Whenever you post videos that are suitable for sharing, promote it through Facebook and Twitter, write a blog about it, or embed the video on appropriate pages of your website.
Yours in social media,
Julia
