When Facebook becomes a book
I think I’ve become a little obsessed with the digital word lately. I’ve pretty much stopped buying newspapers and magazines and get my fill online. I use my iPhone for my shopping lists and to jot down the epiphanies that come to me in the night. I’d rather put all my photos on Facebook than have them printed at a photo lab.
But this campaign for Bouygues Telecom’s Facebook Platform by Perfect Fools & DDB Paris really struck a chord with me. They looked at the way we use Facebook and found that even though we use the social networking site everyday, we forget our favorite moments we share online. It seems that by capturing all of your Facebook status updates, photos and activity in a book, you somehow make it more ‘real’ and ‘permanent’. I’m not sure if the printed Facebook actually exists or of you receive on when you sign up with Bouygues Telecom (would be awesome if you did) but the idea and filming is nice enough.
Maybe it’s time I brought back some ‘real’ and ‘permanent’ things in my life? How about you?
Yours in digital life,