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What is creativity?

What is creativity?

Anyone in the creative industries will know how difficult it can often be describing to someone what you “do” for a living. Being “creative” isn’t easily defined and is not something I think you can learn: you either have it or you don’t. Similarly, the way in which an individual approaches their creativity is a rare and highly personal process.

The video below of Wieden + Kennedy’s John Jay recently did the rounds amongst my creatively minded peers and the executive creative director, recently named as one of the most creative business people in 2011 by Fast Company, talks us through his own creative process.

Watch below to hear more of his thoughts on creativity.


Tell us, what does creativity mean to you?

How do you foster and develop your creativity?

What environments are you most creative in?

Yours in creativity,


Belinda Vesey-Brown About the author
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