It’s been another stellar year! 2018 saw an influx of branding projects here at Brio Group, and we have been extra busy coming up with new visual identities, picking colours, typography and imagery, as well as creating other supporting graphical elements. Needless to say, we aspire to stay on top of the design and marketing trends, as well as trying to push the boundaries when possible.
We have put together a list of trend predictions in design and marketing, some of which may have already began to gain momentum in 2018, whilst others have the potential to blow up even more (if you trust the clairvoyance of our Creative Director).
Here are our top 5 design trend predictions for 2019:
Trend 1: Bold, highly saturated colours.
With digital design being more and more prominent, the bold, oversaturated, almost fluoro colours, are on-point, and we expect this trend to continue to grow bigger in 2019. If you’re looking to rebrand in 2019, and want your business to stand out, maybe it’s worth considering a more unexpected colour scheme for your brand (before it becomes the norm).
Project by Sagmeister & Walsh
Project by Andstudio .
Project by Borja Acosta de Vizcaíno
Trend 2: Typography take over.
There are so many great typography artists out there, and many brands are embracing typography as their hero. Sometimes even to the point of where the typography becomes the principal face for the brand, removing the need for imagery. It can be a an appropriate branding move for a business with no imagery to show, but can also take a lot of courage for a brand to pull off.
Project by Beetroot Design
Project by Jones Knowles Ritchie
Project by Ragged Edge
Trend 3: Everything animated!
There are few things capable of bringing design to life other than animation. Animations are engaging and interactive, and can transform even the plain design into something full of character and personality. Granted, animation is better suited for specific mediums, but with digital medium become more and more prevalent, this trend is likely to keep growing in 2019!
Project by Google
Project by ueno
Project by Ragged Edge
Trend 4: Handcrafted Illustrations!
Similar to the typography trend, a lot of brands are opting to use custom, tailored illustrations instead of imagery, to create a personable and human feel for the brand. The illustration styles can vary a great deal, as every illustrator has a unique ‘voice’. This is why it’s important to properly scout an appropriate illustrator that can accurately represent your brand’s personality.
Project by COLLINS
Project by Mother New York
Trend 5: Rebelling against grids and uniformity.
In order to communicate your brand’s bold and creative personality you need to demonstrate how you’re ‘breaking out of the box’ and doing things differently visually. One of the ways this can be achieved in design, is to use open compositions and ignoring the grid structure. To further create more drama and movement, textures, glitch effects and seemingly random graphics are often also added. This method can create a lot of ‘noise’ and attention for a brand and ultimately set a very unique tone for your business. Ultimately each new marketing item you create will feel like a distinctive piece of artwork.
Project by Marshall Lorenzo
Project by GonçAlves Co.
Project by Dutchscot London
Special mention: Virtual and Augmented Reality
We expect that virtual and mixed reality will only continue becoming more ubiquitous, as there is a conscious push from brands to inject movement and interactivity into traditional mediums. Mark our words – VR and AR will be everywhere in 2019!
Is your business ready for a rebrand?
If you’d like to review your current brand’s visual identity, then get in touch with the team at Brio Group today on 07 3368 3136 and let us help you grow your business.