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The slow movement in advertising: Enjoy the Ride

The slow movement in advertising: Enjoy the Ride

I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011.

They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car… so enjoy life, enjoy the ride.

It’s a refreshing approach to the usual confronting graphic visuals portrayed in driver safety adverts.

See it for yourself!


What are your thoughts on this ‘Slow Movement’ in advertising?

Yours in Advertising,
Amber van Sloten

Blog Update 21.4.11: News just in, 303 Group have won ‘Ad of the Month’ for this captivating Road Safety Campaign: Enjoy the Ride. Congratulations! Full story available at Mumbrella.

Belinda Vesey-Brown About the author
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