The slow movement in advertising: Enjoy the Ride
I’m loving the therapeutic nature of Perth Advertising Agency: 303 Group’s Road Safety Campaign which launched on 18 March 2011.
They kicked off the three year Road Safety in Western Australia campaign with a three minute TV advertisement which suggests we slow down in life. Your actions in life reflect your actions in the car… so enjoy life, enjoy the ride.
It’s a refreshing approach to the usual confronting graphic visuals portrayed in driver safety adverts.
See it for yourself!
[briotube]http://www.youtube.com/v/rRwfwyaHXDk[/briotube]
What are your thoughts on this ‘Slow Movement’ in advertising?
Yours in Advertising,
Amber van Sloten
Blog Update 21.4.11: News just in, 303 Group have won ‘Ad of the Month’ for this captivating Road Safety Campaign: Enjoy the Ride. Congratulations! Full story available at Mumbrella.
