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The rise of mobile marketing in 2011

The rise of mobile marketing in 2011

Mobile phones, it seems everyone has one right? In 2011 people are spending more time on their mobile phones than ever before. A new study by Microsoft Tag has revealed the cold, hard stats in an interesting infograph.

Marketers, did you know that more than 1 billion of the world’s 4+ billion mobile phones are now smartphones? And of these users, more than a third of Facebook users (more than 200 million) access Facebook from their phone.

However the most interesting statistic I stumbled across is that in three years mobile internet usage is set to overtake desktop internet usage … the whole world really is in our hands, already! This proves that mobile marketing is fast becoming an important part of businesses digital marketing plans.

Below are some key highlights from the infographic:

Yours in mobile marketing statistics,


Belinda Vesey-Brown About the author
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