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The Gruen Transfer to take on the US market

The Gruen Transfer to take on the US market

At the Brio Group office, we all love a bit of Gruen banter. Thursday mornings are often spent chatting over the previous night’s The Pitch ads, or laughing over the witty banter thrown between Todd Sampson and Russell Howcroft.

And in news just in, ABC’s The Gruen Transfer is set to take on the world! The successful Aussie format has been picked up by US-based international format distribution company, Fox LOOK, a division of Fox Networks Group and will be renamed “The Big Sell”. For more information, take a read of Campaign Brief article.

Now in its third season in Australia, The Gruen Transfer has gone from strength to strength since its 2008 launch. Reported figures reveal the Australian audience numbers continue to grow; September 8’s episode set a new viewing record: almost 1.8 million viewers across ABC1 and ABC2.

I know we can’t get enough of it here … it will be interesting to see how The Big Sell will be received in the USA.

Yours in advertising,


Belinda Vesey-Brown About the author
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