9016
post-template-default,single,single-post,postid-9016,single-format-standard,select-core-1.6,pitch-theme-ver-3.5,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Take your advertising to your customers

November 21, 2011
In Advertising, Advertising Campaign, Digital Solutions, Enviroment, Inspiration, marketing, Marketing Strategy Plan
By Belinda Vesey-Brown
0 Comments

Take your advertising to your customers

http://www.youtube.com/watch?v=nJVoYsBym88

 

Creative thinking needs to be the driving force behind advertising in today’s market. I believe there is a growing trend especially with online advertising to go to where your customers are and engage with them there,  instead of trying to bring your customers to you.

This is a compelling campaign that was run by Tesco in South Korea. It is a fantastic example of where I see innovative thinking taking place to engage with people using communication based technology.  Using images of grocery shelves complete with price and QR Code, shoppers can purchase groceries on their way home from the train station that is then delivered to their door.  I love it.

Yours in innovative thinking,

Belinda

Like!
Tags:
Belinda Vesey-Brown About the author

Why Pick Us?

We are a Neuro-Marketing Agency, that brings to life a high-level archetypal understanding of your business through streamlined and measurable marketing.
In plain English, we gain a real understanding of your business, brands and target audience before looking to implement marketing solutions.

Quick Navigation

Acknowledgement Of Country

Brio Group respectfully acknowledges the past, present and future Traditional Custodians and Elders of this nation and the continuation of the cultural, spiritual and educational practices of Aboriginal and Torres Strait Islander peoples.

Contact Us

Email: info@briogroup.com.au
Phone: +61 07 3368 3136