To illustrate the adventurous reputation of Toyota’s Rav4, the car manufacturer built an outdoor website on the Bryanston Cycle Park in Johannesburg. Parts from the website were brought to life on a 1.8km cycling track that was fitted with sensors, custom-built option bars and WiFi. Cyclists could literally use their bike as …
Scoda and Toyota’s cars of glass
After seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand’s cars. But no they’re made by rival companies Scoda and Toyota and …