Creativity versus Your Smartphone Addiction

Brio Group Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

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Belinda Vesey-Brown Business, Communication, Digital Solutions, TEDtalk, Trends Leave a Comment

Recent findings from a number of large scale studies of consumers and their habits suggest that less choice equals more sales. Interestingly, secondary conclusions for this hypothesis suggest that less choice converted to quicker decision processing and therefore greater sale conversion. Could these findings be due to the time poor …