‘Anti-endorsement’ – the clever, new marketing tactic

Belinda Vesey-Brown Advertising, Advertising Campaign, Branding, Business, Community, Digital Marketing, Events, Movies, public relations, social media, Trends, Uncategorized, Viral Campaigns Leave a Comment

  It’s no secret that our world is full of product placement and celebrity endorsement. Brands pay big bucks to have their products interwoven into TV shows and movies and throw wads of cash at celebrities to wear their gear at public events. Usually things go to plan and the …