archive,tag,tag-rolex,tag-215,select-core-1.6,pitch-theme-ver-3.5,ajax_fade,page_not_loaded,smooth_scroll,grid_1300,vertical_menu_with_scroll,blog_installed,wpb-js-composer js-comp-ver-6.7.0,vc_responsive

Rolex Tag

Invisible Brands

Recently I’ve stumbled upon some of Rob Walker’s work in prelude to his new book “Buying In”. In one of his write-ups he talks about invisible badges. According to Walker, badges are signals that suggest a tighter relationship with the brand producer and...

Continue Reading