Anti-what?
Over the last few weeks, you may have seen a poster, scored a lollipop and stickers, or had your photo taken for a promotion about "Antipodium"...
Continue ReadingOver the last few weeks, you may have seen a poster, scored a lollipop and stickers, or had your photo taken for a promotion about "Antipodium"...
Continue ReadingThe Brazilians have taken tracking devices to deep and dark places! Unilever's new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at...
Continue ReadingLast weekend I found myself happily involved in mini marketing stint in which I unknowingly promoted a brand I don’t even particularly like. Here’s the recipe for setting up your own small scale marketing exploit. These instructions relate to a Jim Beam promotion, but you can...
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