August 4, 2010
A tracking device in your undies? Or are you just happy to see me?
The Brazilians have taken tracking devices to deep and dark places! Unilever's new campaign for Omo detergent hides GPS devices in 50 two-pound boxes that are activated as soon as shoppers lift the box from the supermarket shelf. Omo’s agency Bullet will “visit” the consumer at...
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