Creativity versus Your Smartphone Addiction

Brio Group Behaviour Change, Communication, Fifteen Minute Read, Gen Y, Link, Sociology, Technology, TEDtalk, Uncategorised, Web, YouTube

I recently read this post by Ogilvy’s David Long, espousing the creative benefits of using a pen and notebook over purely digital means. Call me an old fuddy duddy, but I’ve always felt my best work comes from putting pen to paper. Reading David’s first point (“digital is distracting”) I …

CMO’s Guide to Social Media Sites

Belinda Vesey-Brown Communication, Facebook, marketing, social media, Technology, Trends, Uncategorized, Web, YouTube

The social-media landscape has grown since last year with an additional 5 more communities/platforms added and a quite a few of  them are already booming. So, which social media tools and channels will work best for your business? This years largest growing community is Pintrest, which reached 10 million monthly …

Christmas Apple iPhone advertising

Belinda Vesey-Brown Advertising, Advertising Campaign, Branding, Communication, entertainment, marketing Leave a Comment

http://www.youtube.com/watch?feature=player_embedded&v=5qcmCUsw4EQ I love my iPhone 4 and couldn’t imagine life without it, but after watching this ad, I found myself thinking should I upgrade to the new iPhone 4S. That is the power of this soft sell ad from Apple. It doesn’t mention Siri or iPhone at all in the …