August 2, 2013
Dumb ways to Die – started as a viral campaign, but is so much more.
http://www.youtube.com/watch?v=IxZ_ZznO2ek&feature=player_embedded I think most of us would have seen or heard this campaign with a catchy tune called 'Dumb Ways to Die'. It is all about safety around trains and has been extremely successful not just as a viral campaign but more importantly as a behavioural...
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