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Brand Personality Tag

February 18, 2016
In Archetypes

How Virgin can insult Kanye and Win

If any other Australian airline had told Kanye West to "Eat a bag of d!(& you douche") the criticism and public condemnation would have been swift and overpowering. But Virgin Australia are smelling of roses. That's the power of Brand. This week, a staff member at the...

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