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Art Direction Tag

June 25, 2015

In Advertising, Design, Writing

You need a Copywriter

Seeking followers on social media? Preparing an advertisement? Drafting content for your website? You should consider the services of a copywriter. Copywriting might be a relatively foreign concept to some, unless you’re Don Draper, or have a history of working with creative agencies. None the less,...

March 22, 2011

In Advertising, Advertising Campaign, Branding, Business

A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

As a make-up lover (yes, make-up is another addiction of mine!), I am often disappointed by the majority of advertising campaigns the high-end make-up brands deliver into the market space every year. They're often the same drab looking old ads: a model – or in...

Art Direction Tag

You need a Copywriter

A campaign to die for: Illamasqua’s ‘Toxic Nature’ colour collection, Autumn 2011

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