As search engine’s algorithms continue to evolve, we need to stay on top of content creation that’s going to achieve the most optimal results for our websites’ traffic. Currently, search engines have evolved to the point of focusing on solving a searcher’s dilemma or goal. What this means, is that the content that is displayed to them on a search, is relevant to what they want to accomplish. Considering this, the writing and content that does the best job of solving the searcher’s dilemma tends to be the most highly rewarded. Simply trying to include keywords and terms for search sake won’t rank well in the long run and any quick benefits may soon be lost.
The more relevant, the more rewarded in positioning and search results.
Here are some simple SEO Writing tips for maximum results:
Tip 1: Create strong headlines and titles with keywords in contextual relevance.
This requires that you create a list of keywords that are relevant to your potential customer as to where they are on their buyer’s journey. Considering this, it may require you to craft different content for different stages.
Tip 2. Think like your audience.
What problem are they looking to solve? What are going to be the key terms they will be searching for and what will be the best answers to their questions. Where can they find the product or service, how much is it, etc?
Tip 3. Design for your content.
Here you’re basically taking the elements you’ve crafted above and then putting it together in a cohesive and functional design. This is very much how you would expect to read an online article. You’ll have the headline, the body copy / text and then a supporting visual. Depending on where the customer is on the buyers’ journey, you may have a call to action as well.
Tip 4. Consider the length of your content.
Your content should always contain more than 300 words, otherwise your post will have too few words in order to rank in the search engines. If you’re an experienced writer, you could even write lengthier posts containing more than 1000 words. If you find it tedious to write lengthy content, aim for all least 700-800 words for your post.
Tip 5. Review and Improve.
Go back to step 1 and include keywords where relevant in the body copy. Re-write some content if necessary so that all of the text flows. Remember to keep it conversational but relevant to your brand.