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Selley’s new TV advert – so simple but so effective

Selley’s new TV advert – so simple but so effective

I just had to share this new advert for Selleys with you all as it’s quite good. It warns men: Don’t leave your wife at home with a tradie.  The ‘Do it yourself, before someone does it for you’ campaign – BWM’s first for Selleys – features a woman flirting with the tradie as he carries out household jobs. Simon Hadfield, board account director at BWM, said: “The idea taps into a real insight around blokes putting off the odd jobs around the house. Their better half then loses patience and calls in a tradie.”

Maybe this is why my partner Darrell is so hell bent on DIYing everything at home?!

Yours in DIY goodness

Belinda Vesey-Brown About the author
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