April 13, 2011
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Scoda and Toyota’s cars of glass
After seeing these two beautiful ads in similar spots on prime time TV I thought they must be part of a campaign series. They both use glass and elegantly show the superior class and safety of their brand’s cars. But no they’re made by rival companies Scoda and Toyota and launched around the same time – which I’m sure would have the agencies on both sides fuming! Both are very nice executions and worth a watch. But maybe it’s just me that draw the link between the two… tell me what you think!
https://www.youtube.com/watch?v=fpcvIcqKiJ4
Yours in advertising,
Janet