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Sass and Bide shines at London Fashion Week

Sass and Bide shines at London Fashion Week

Flying the flag for Australia at this year’s London Fashion Week is Sass and Bide. The brand returned to the city which discovered them back in 1999 when Heidi Middleton and Sarah Jane Clarke sold their designs at West London’s Portobello Markets.

Now 11 years later, Sass and Bide launched their Spring/Summer 11 collection at the cremé of the crop of world fashion events: London Fashion Week (which ends today Wednesday 22 September). Their new collection is beautifully designed. The girls have played with an interesting use of texture and neutral tones that ooze edginess and understated cool.

Discover who the “Sass and Bide woman” is in the short and snappy Q&A from London Fashion Week with the girls here.

Yours in Aussie Fashion,


Belinda Vesey-Brown About the author
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