Purity or Pubity?
I was sitting having a quiet drink in front of the fire one cold afternoon while on holidays recently and I was talking to my father in law who was drinking this Cascade Premium Light. Being a graphic designer and a stickler for good typography I was interested to see the treatment of type and how it interacted with the Tasmanian Tigers ear. Clearly I could read Genuine ‘Pubity’… have a look and let me know what you think?
Was this an intentional act by the designers or an oversight? I can’t help but think that this was an oversight and now in production a costly item to change. Still some could argue that it is a memorable addition to the brand, something to joke about over a cold one! I will let you be the judge!
Yours in Design