What did we do?
Lockyer Valley Regional Council (LVRC) turned an iconic Laidley building into a business incubator and digital work space and required a brand identity that referenced both the history of the region and the building. As the area is renowned for its fertile soil and fresh produce, we incorporated a country look and feel, including wheat stalks and font flourishes/ornaments. Also incorporated into the brand is the iconic shape of the building’s fascia and the year it was first established.
- Building signage