What did we do?
The BCC Litter Prevention and Recycling campaigns aimed to encourage Brisbane residents to reduce their rubbish and work together as a team to create a cleaner Brisbane. We liaised with industry recognised community groups to raise awareness of the good work they’ve done to inspire residents to join in the clean up initiative. The ads cover a range of media and channels in order to emphasise the message in core regions of the Brisbane City Council region. This campaign targets both residential and business rubbish reduction and recycling, while instilling a sense of community pride.
- Billboard advertising
- AdShel advertising
- Local press
- Truck signage
- Council publications