It takes a community to foster a child

David Benett Case Study, Portfolio, Strategy

Background: Churches of Christ in Queensland had an existing campaign in the market targeting potential foster carers, but felt that it could perform better, and had approached us to evolve it for them. The original concept was based around the brand thought of “You have some good worth sharing”, which …

Women’s Health Queensland Branding

Ilya Lobanov Branding, Case Study, Strategy

Background: Women’s Health Queensland (WHQ), are a not-for-profit health promotion, information and education service for women and health professionals throughout Queensland. WHQ had a vision to share their support services with women all over Queensland, and to create a network of hubs through regional Queensland to truly connect with the vulnerable …

Royal Australian Mint

Tim Branding, Case Study, Marketing, Strategy

What did we do? Branding strategy driven by archetypal theory Communication strategy Social media content calendar The Royal Australian Mint (RAM) is more than Australia’s coin currency producer; it is a leading Canberra tourist destination, education facility and trusted historical expert. While the brand itself is highly recognised and known, …

Sonic HealthPlus Delivering More Campaign

Brio Group Branding, Case Study, Design, Strategy

What did we do? Targeted direct mail DL flyers with magnets Radio advertising Airport and billboard signage Dedicated campaign landing page Web banners Case studies Background As part of a rebranding and expansion exercise, Sonic HealthPlus (SHP) needed to gain awareness in the market about what they do and their …

Brisbane City Council Ekka Stand

Brio Group Case Study, Design, Strategy

What did we do? 11m wall to promote Brisbane 24 page activity book Background Each year, Brisbane City Council has a strong presence at the Royal Queensland Show (the Ekka), using it as an opportunity to showcase the breadth of their facilities and services as well as highlighting the role …

Minor Trauma Centres Campaign

Brio Group Branding, Design, Marketing, Portfolio, Strategy

What did we do? Strategic creative Developed the Minor Trauma Centres (MTC) brand Media planning and buying Outdoor Direct Mail Press Cinema Radio Digital and social advertising Microsite Background Brisbane hospitals are overrun, with the wider public unaware that there are options when it comes to quality after hours medical …

Gevity Branding

Brio Group Branding, Design, Portfolio, Strategy

What did we do? We developed the Gevity brand, strapline and logo by applying the Brandonian archetype methodology. This process gave the brand focus and enabled us to design and develop a range of stationary and their website. Gevity is an exciting new health app expected to launch in the …