Royal Australian Mint

Tim Branding, Case Study, Marketing, Strategy

What did we do? Branding strategy driven by archetypal theory Communication strategy Social media content calendar The Royal Australian Mint (RAM) is more than Australia’s coin currency producer; it is a leading Canberra tourist destination, education facility and trusted historical expert. While the brand itself is highly recognised and known, …

C&K Digital Enrolment & Branding Campaign

Brio Group Case Study, Design, Strategy

What did we do? Targeted digital advertising Facebook advertising campaign mRec, leader board and mobile banner advertising Background Wanting to increase brand awareness and child enrolments for 2015, C&K Early Learning Centres approached Brio Group to plan and develop a digital advertising campaign. The ads would use a mixture of …

Sonic HealthPlus Delivering More Campaign

Brio Group Branding, Case Study, Design, Strategy

What did we do? Targeted direct mail DL flyers with magnets Radio advertising Airport and billboard signage Dedicated campaign landing page Web banners Case studies Background As part of a rebranding and expansion exercise, Sonic HealthPlus (SHP) needed to gain awareness in the market about what they do and their …

Brisbane City Council Ekka Stand

Brio Group Case Study, Design, Strategy

What did we do? 11m wall to promote Brisbane 24 page activity book Background Each year, Brisbane City Council has a strong presence at the Royal Queensland Show (the Ekka), using it as an opportunity to showcase the breadth of their facilities and services as well as highlighting the role …

Minor Trauma Centres Campaign

Brio Group Branding, Design, Marketing, Portfolio, Strategy

What did we do? Strategic creative Developed the Minor Trauma Centres (MTC) brand Media planning and buying Outdoor Direct Mail Press Cinema Radio Digital and social advertising Microsite Background Brisbane hospitals are overrun, with the wider public unaware that there are options when it comes to quality after hours medical …