It takes a community to foster a child

David Benett Case Study, Portfolio, Strategy

Background: Churches of Christ in Queensland had an existing campaign in the market targeting potential foster carers, but felt that it could perform better, and had approached us to evolve it for them. The original concept was based around the brand thought of “You have some good worth sharing”, which …

Bay Technologies strategy and repositioning

Ilya Lobanov Branding, Case Study, Design, Marketing, Strategy

Background: Bay Technologies have established themselves firmly as one of the leading providers of compliance and governance software to Australian government agencies in their category. They are the creators, and proud parents, of two niche  software products that aim to help the government deliver superior customer service. However, as technology becomes …

Q-LINN Australia Refresh

Ilya Lobanov Case Study, Portfolio, Strategy

Background: Initially designed by horse riders for horse riders, Q-LINN is a high-pedigree European brand, which now provides performance underwear to women involved in all types of sports, or any woman who loves extra elegance and support. Our client was passionate about bringing the brand to Australia to help as many …

Women’s Health Queensland Branding

Ilya Lobanov Branding, Case Study, Strategy

Background: Women’s Health Queensland (WHQ), are a not-for-profit health promotion, information and education service for women and health professionals throughout Queensland. WHQ had a vision to share their support services with women all over Queensland, and to create a network of hubs through regional Queensland to truly connect with the vulnerable …

Console Group

Ilya Lobanov Branding, Design, Portfolio, Strategy

Background: Property management software company, Console Group, made their dream a reality when they built a system where property managers could take on more clients, have less work and produce better results for their tenants. They had a suite of software products designed to deliver on this core purpose under …

Royal Australian Mint

Tim Branding, Case Study, Marketing, Strategy

What did we do? Branding strategy driven by archetypal theory Communication strategy Social media content calendar The Royal Australian Mint (RAM) is more than Australia’s coin currency producer; it is a leading Canberra tourist destination, education facility and trusted historical expert. While the brand itself is highly recognised and known, …

C&K Digital Enrolment & Branding Campaign

Brio Group Case Study, Design, Strategy

What did we do? Targeted digital advertising Facebook advertising campaign mRec, leader board and mobile banner advertising Background Wanting to increase brand awareness and child enrolments for 2015, C&K Early Learning Centres approached Brio Group to plan and develop a digital advertising campaign. The ads would use a mixture of …