Oprah to host her Farewell Season show at Sydney Opera House
Who would have thought the invaluable exposure Australia received on The Oprah Winfrey Show during the Tourism Queensland “Best Job in the World” could be topped? Just this morning, it’s been announced that Oprah will host part of the final season of The Oprah Winfrey Show in Australia! It’s a major, major PR win for Tourism Australia, giving our great land the sort of magical exposure that money simply cannot buy.
The big news was announced by Oprah to her fans, who collectively flew into a frenzy of excitement when she invited them to come along. Oprah told the audience: “This is my last chance to do something really big. Maybe I should take all of you with me to the other side of the world. We’re going to Australia!” As the audience erupted in excitement, the nose of a Qantas jet edged onto the set before John Travolta stepped out of the jet to greet the ecstatic audience. More details of her Farewell Season show can be found here.
Oprah and her audience are believed to visit Australia for about ten days in December where they will explore our country before filming the show at the Sydney Opera House (expected to be dubbed, ‘The Oprah House’!). The show will be part of the 25th and final season.
Queensland Premier Anna Bligh today announced that Oprah will visit Cairns during her visit, and told the Cairns Post “it was a phenomenal opportunity” for the tourism industry after the Global Financial Crisis. It’s believed a holiday package based on Oprah’s Queensland trip will be developed and marketed to tourists.
This incredible PR opportunity follows the remarkable 2009 “Best Job in the World” global campaign that searched for an Island Caretaker to set up camp in a beautiful Whitsunday Island’s pad and report back to the world of their experiences. News stations world-wide picked up on the story and the campaign catapulted to massive heights, even landing on The Oprah Winfrey Show, where Oprah interviewed the UK winner Ben Southall.
The marketing influence of Oprah is enormous. 2011 looks to be a very interesting, and hopefully very lucrative, year for Tourism Australia. We will be keeping an eye on this story!
Yours in PR-wins,