Open type
You may have heard about OpenType® fonts but may not really know what they are or why they would be useful to you.
OpenType® is a modern font format developed by Adobe® and Microsoft® to provide users with an accessible and advanced typographic toolset. OpenType improves on PostScript and TrueType just as the DVD trumped the video cassette. When deciding what format to choose, using the latest technology simply makes sense, but let’s dig a bit deeper and explore the ways OpenType makes life easier.
Based on Unicode, an OpenType file can contain up to 65,535 characters or glyphs as aposed to the PostScript format is limited to 256 characters per file. This allows for extensive language support and makes room for advanced typographic features like ligatures, various figure styles, fractions, stylistic alternates, swashes, small caps, ornaments, borders, and so on. This means that if your corporate font is an opentype font you will have alot more characters in which to work, this is not only limited ti the design programs that we use but when you are presenting information in Microsoft Word for example, you can keep the consistency of your branding by using your corporate font in all instances.
OpenType is the advanced cross-platform font format which means you can use the same font on Mac or Windows machines without converting the font or fearing reflow. Everywhere you use an OpenType font, it is the same typeface, same kerning, same line breaks. This is really useful if we were to supply you with your business cards set up in a PDF document that we had made editable. With the use of OpenType you can edit the details in real time, changing the details on the business card for a new employee, save and then email to the printer for printing. OpenType allows all the intregity in the design to be maintained.
