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New media is an amazing platform

New media is an amazing platform

It is truly amazing what new media can achieve.

Once unknown band Sons of Maxwell have been thrust into the international limelight after writing a song about their bad United Airlines experiences.

Sons of Maxwell

The guitar that was destroyed on the United Airlines flight was a Taylor Guitar, so Taylor Guitars responded with a clip offering their services, and leveraging on the awareness.

Taylor Guitars

And United Airlines employee Ms Irlweg responded in a less than favourable manner for United Airlines.

United Airlines employee

All of this occurred in front of thousands and thousands of people across the globe.

Yours in design,


Belinda Vesey-Brown About the author
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