Microsoft launches social media savvy mobile phone to youth market
Microsoft have lifted the veil on their latest mobile phones – Kin One and Kin Two – designed purely with Gen Y, and even Gen Z, in mind. Long gone is the main necessity of a phone to actually administer and receive phone calls … no, today we expect our phones to be multi-level digital communication devices that we only occasionally make phone calls on. You know, when we’re not using it as a GPS, to read the news, to email the office, or to listen to our latest iTunes download. Thank you iPhone, and thank you Blackberry.
Now, the youth of today, prepare yourself … the new Microsoft Kin One and Kin Two mobile phones are designed solely for the social generation. You don’t need separate apps for Facebook, Twitter or MySpace – in fact access to apps is apparently not an option. Instead via the home screen the user can stream live feeds from social networks offering minute-by-minute updates and entertainment. Facebook updates, tweets, photo albums have never been so easily assessable before in an interactive pocket-sized package.
With touchscreens, slideout keyboards, cameras that record high defintion video, the Kin also offers online storage of photos and video through Kin Studio. Manufactured by Sharp and aimed to provide easy access to Microsoft online services, the Kin phones has hit the US market first, followed by Germany, Italy, Spain, and UK.
Social media is rife, influencing how we communicate to our friends, our colleagues and our customers. And now, with the rise of mobile phones supporting social media integration, especially the social-media super savvy ‘the Kins’, who knows where technology will take us next?
Yours in design,