Lose your licence and you’re screwed
Recently I was researching design ideas on the internet for a project. As you can imagine seeing some awesome ideas from someone else can spark off an inspiration in you, which translates into an awesome concept for the project you work on. One of the things that is so great about the internet is that inspiration is so easily accessible and in global sense as well. You discover gems that you would probably never have seen.
So in my researching I came across this great campaign for the Motor Accident Commission (MAC) in South Australia. The campaign is aimed at young drivers and just how ‘screwed’ they’d be, if they lost their licence.
I am inspired by the quirky humour in this advert. After all as a teenager I couldn’t think of anything worse then being embarrassed by your mum or any of the other situations the adverts play on (eg. trying to pick up girls on bikes, or making out in an expensive taxi). I for one had to laugh at the situations. Even the website is well executed in it’s humour, informing young drivers of the many other ways they’d be ‘screwed’, as well as what actions may cause them to get ‘screwed’. I also like the fact that this isn’t a shock tactics campaign and shows a new approach to target a particular audience. You can check out more about this campaign at www.mac.sa.gov.au/young_drivers/home.
What do you think of this campaign? If you were a young driver do you think you’d stop and take notice?
Yours in inspiring advertising
Dawn
