Jetstar flies the social media flag!
This morning I read that more than 71% of businesses intend to increase their use of social media – including Facebook, Twitter, YouTube and company blogs – in 2010 (according to the 2010 Social Media Marketing Industry Report).
So it was timely when I discovered how Jetstar plan to divvy up their marketing budget. It’s pretty big news as it’s reported as the first major brand to make a dramatic shift of marketing spend into social media. Now, take a guess how much of their marketing spend Jetstar have lobbed into the social media basket?
10%?
25%?
Nope, not even close.
40%! While it may be bad news for print advertising, it’s telling news for the reality and future of digital marketing. This enthusiastic nod to social media has been described by Jetstar on Mumbrella as a “significant shift in marketing spend” to the new media phenomenon. In the article Jetstar aknowledged that traditional media had become expensive and fragmented.
I believe Jetstar’s push into using sites like Facebook and Twitter illustrate the company is open to follow trends and they recognise how their audience like to communicate.
And the proof is in the pudding. Mumbrella reported the Aussie budget airline trialed social media, including Twitter and YouTube, over the past 18 months, which confirmed their customers were comfortable reacting online. You may recall the 1000 seats for 2c sale through Twitter last year? It sold out in 2 hours!
If that’s indicative of the cool campaigns and customer-happy offers Jetstar may share when they commence their social media saturation in the next financial year, then I shall be following their tweets with credit card on hand!
Yours in design,
Julia-saurus
