Guitar baby viral video
We all love a good viral video campaign. And today it’s increasingly difficult to split true home videos from cleverly executed campaigns which appear to feature “home made videos”.
This most recent example comes sporting a glimpse of a new guitar based music game called Rocksmith. The game was first announced by production company Ubisoft in March, shortly after Activision Blizzard announced that it would not be producing any more Guitar Hero versions. The video has gone viral and accumulated over one million views since hitting YouTube on June 6.
The video features a CGI baby who is rocking out to the Black Keys, with the help of the new game. The video does not contain any obvious links to the upcoming game, outside of a small grab of the screen that the game is being played on.
Check out the video below and make up your own mind – simple viral video or very clever viral campaign?
Yours in viral campaigns,
Trish
